Adaptation of an international brand to the swiss market

When they opened their first franchise in Geneva, the French group George V Eatertainment, creators of the famous «Buddha Bar» restaurants, needed to adapt their corporate identity to the swiss market.

Client:: Little Buddha Geneva
Year:: 2012

The initial goal

As a franchising group, George V Eatertainment had strict guidelines regarding their brand. They needed a local designer which would find the right balance between adaptation to the swiss market and consistency with their global communication.

The solution

I first created templates and guidelines maintaining 80% of the international branding and allowing 20% of local adjustments. Complimentary fonts, colors and Swiss luxury imagery were implemented on the website and all the printed assets.